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Bundle scaling: top mistakes or what affiliates should not do

Bundle scaling is one of the key stages that can significantly increase profits, but at the same time it involves a lot of risks. In this article, we will look at typical mistakes affiliates make when scaling, tell you what it can lead to and, most importantly, how to avoid these mistakes. Insufficient testing before […]

Top advertising tools for working with Facebook

Despite moderation difficulties and various problems, Facebook* continues to be one of the key sources of traffic. However, working with this platform now requires the use of many additional tools such as uniqueizers, analytics services, anti-detect browsers and proxy services. In addition, there are other tools that can help improve the effectiveness of Facebook* advertising […]

TikTok for affiliate marketing: overview for 2024

In recent years, TikTok has become one of the fastest growing social networks in the world, and 2024 is no exception. With over 1.5 billion active users worldwide, TikTok offers unique opportunities for traffic affiliates looking to increase their conversions.  In this article, we’ll look at how to use TikTok for affiliate marketing, analyze statistics, […]

How to optimize your Facebook ad campaign to boost ROI?

In today’s digital marketing world, Facebook* remains one of the most powerful platforms for advertisers. With billions of users worldwide, advertising on this platform can significantly increase your audience and ultimately boost revenue. However, it’s important to optimize your ad campaigns for maximum effectiveness. In this article, we’ll look at key strategies for increasing ROI […]

Mistakes you should avoid in FB advertising to increase effectiveness

Facebook advertising is a powerful tool for achieving business goals, whether it’s increasing sales, attracting new customers, or building brand awareness. However, despite all the benefits, many advertisers make mistakes that can significantly reduce the effectiveness of their campaigns.  In this article, we’ll look at the key mistakes to avoid to make your Facebook ads* […]

What does a beginner need for gambling traffic through PWAs?

ROIs of 40%, 80%, and even 300% are common figures for those who attract gambling traffic through apps. PWA apps have long been a convenient way to spill into gambling for anyone starting their affiliate career. But one app to work will not be enough, you need to choose a GEO and calculate your budget […]

HRD about working at CPA#1, employees, matches, and the art of finding tops. Part 2

Here is the 2nd part of the big interview about career in iGaming industry: affiliate marketing, corporate culture, career ladder, Alexandra – HRD CPA#1 will talk about this and much more. Let’s continue! How do you support and develop the professional skills of the employees in your team? There are several important points here. Most […]

In-app traffic: pros, cons and popular verticals 

Affiliate marketing is a rapidly evolving field where it’s important to stay up-to-date: trends, technologies and user preferences are constantly changing. For example, traffic from apps is nothing new in the affiliate marketing market, but recently it seems to be experiencing a second wind, becoming more and more popular among advertisers and affiliates. This is […]

HRD about working at CPA#1, employees, matches, and the art of finding tops. Part 1

Hi, today we start a big interview about career in iGaming industry: affiliate marketing, corporate culture, career ladder, Alexandra – HRD CPA#1 will talk about this and much more. Part 1, let’s go! What methods do you use to assess candidates’ compatibility with CPA#1’s team culture? Basically, this is the entire interview format we use. […]

Networking: top 10 techniques for effective communication

A lot of people are intimidated by the concept of networking. They perceive it as something intrusive or demanding, and they may fear networking or simply don’t know how to do it. However, this is not necessarily the case. Networking is the process of building and maintaining a network of contacts and relationships.  In this […]

Chatbots in affiliate marketing

Chatbots are an important and used tool in many areas of business, and affiliate marketing is no exception. They help support staff to be in touch around the clock, and sales managers can automate their processes by entrusting them to a virtual assistant. But chatbots are useful not only in business in general, but also […]

Traffic in Telegram

At the moment Telegram is one of the most popular social networks. And it is used not only for communication, but also for training, selling goods, orders, transfers, sports betting and 18+ content. The relevance of Telegram is not even a question, because most users spend their time on it. In the article we will […]

CPA Network VS Direct Advertiser: which is better for an affiliate?

Sooner or later many affiliates have a question: to work with an affiliate program or directly with an advertiser. The decision made will depend on the risks and net profit that can be gained from affiliate marketing. In the article we will talk about who is better to cooperate with, we will tell you about […]

How to prepare accounts using AI?

Warming up accounts before pouring UBT is a standard procedure. To achieve normal coverage of channels by the platform’s algorithms, it is necessary to publish content regularly for 10-14 days. If you create videos yourself, you will need to pay attention to the script, selection of video material and voiceover. Such videos can be created […]

Affiliate marketing for beginners. Where to start earning?

With the growth of technology and the increasing popularity of IT professions, more and more people are showing interest in online earning. Not surprisingly, many people are starting to consider affiliate marketing as a way to earn income, as anyone can learn this niche. Affiliate marketing comes in different types: cryptocurrency, traffic, betting and others.  […]

How much can you make on affiliate marketing?

For many people, affiliate marketing is a field where you can get millions of dollars for minimal involvement, and even in a short time. After all, all affiliates, even those who are only a year in the sphere, wear branded clothes, buy expensive sports cars and “live in chocolate”.  In the article we will try […]

Features and nuances of verticals in affiliate marketing

One of the main factors in successful traffic affiliate marketing is choosing the right vertical. A vertical is an industry or category of goods or services that your advertising campaign is focused on, that is, that you are promoting. Undoubtedly, each of them has its own pitfalls, pros and cons. In this article, let’s look […]

Gambling in India: GEO features for success in arbitrage

The choice of GEOs for traffic is undoubtedly great, but India has always been an attractive market for gambling and betting. The reasons are simple: constant population growth and excitement, also cheap traffic. And affiliates don’t miss the opportunity to pour in plus all year round! In this article, we will tell you how gambling […]

Euro 2024: traffic sources and creatives

Events like Euro 2024 are a big deal in the betting vertical. The European Football Championship 2024 started on June 14 in Germany and will last until July 14. It’s time to get involved, affiliates! In this article we will tell you how to pour in plus on this event, what sources to use, and […]

No conversions on FaceBook ads

The *FB advertising network is specific. To promote effectively, you need to know a lot of peculiarities. You analyze the audience, prepare beautiful creatives, set the final settings, finally launch ads, but no conversions.  In this article we will analyze several reasons why Facebook ads do not convert, and talk about what to do about […]

ChatGPT for working with ASO

Over time, more and more tasks people try to solve with the help of chat GPT, and also use it in their work. And affiliates are no exception, writing texts, creating creatives, recommendations, audience – all this neural network can help to do quickly, and most importantly qualitatively (not always, of course, but it happens). […]

Uniqueization of creatives for TikTok, YouTube Shorts, Instagram*, Facebook*

If you publish videos on TikTok, you know: it’s a very demanding social network. Uniqueizing an image means making it unique to the algorithms and validation scripts. This is necessary because social media algorithms can recognize visual content and block ads if it’s not original. It is very easy to get shadow-banned for non-unique content. […]

Choosing a tracker for mobile app analytics

A tracker is an indispensable tool in the arsenal of an affiliate that helps in running mobile marketing campaigns. After all, analytics is the foundation on which your promotion rests. First of all, you need to choose a mobile analytics and tracking system. There are a lot of options: analytics and tracking applications are constantly […]

Tier 1 vs Tier 3: differences in creatives and approaches to work

Experts predict significant growth in the online gambling market in the coming years. If in 2023 the volume of this market amounted to $73.2 billion, by 2032 it is expected to increase to $172.5 billion. Shouldn’t we focus our attention and efforts on this sphere?  In this article, we will discuss the latest trends in […]

What are slots for and how to choose the most catchy one?

Every affiliate has at least once seen the number of slots after registering at a casino. Usually players choose between fast games, slots and varieties of wheels of fortune. From the variety of choices, about 20% of players get lost and leave the casino. Or they choose unsuccessful slots, on which they lose their first […]

Prelending and how to use it

The main task (and dream) of an affiliate is to generate leads, recoup the advertising budget and get to a good plus. For this purpose, there are a lot of tools to not only keep the attention of users, but also to push them to make those target actions that the affiliate needs. But not […]

RevShare payment model and peculiarities of working with it

Affiliate programs offer to drive traffic to offers with different payment models – for a targeted action, confirmed order, active player and so on. Sellers avoid spending on ineffective advertising, and affiliates, in turn, receive money for attracted users. As a result, everyone is on the plus side. In the article we will tell about […]

How do I unblock my Facebook account?

Having your account blocked is not a very pleasant experience. Facebook* carefully monitors violations of the rules and if it detects such actions, it blocks the account. Of course, there are cases of erroneous blocking. In any case, you want to deal with it quickly and get your account back, especially if you use it […]

How to pour on gambling-offers with YouTube Shorts?

Nowadays, scrolling the feed and watching short videos has become a daily routine: TicToc, Reels, VK Clips are popular not only with young people, but in general have a huge audience of all ages.  In 2021, YouTube Shorts got their official release and began to rapidly gain popularity and millions of views, but mostly with […]

Why does an advertiser reject and not pay for my traffic?

Both a beginner and an experienced webmaster can face the fact that traffic is rejected partially or completely. Against this background, the motivation is lost, because if you have done everything right, while spending a lot of effort, time and money, then why is the traffic rejected? Or lower the CPA? There are many reasons. […]

Analyzing content effectiveness: key metrics you need to know

There is a concept of analyzing metrics to determine the effectiveness of your content. This article will explain how using metrics can determine the effectiveness of your content and serve as a basis for its further improvement, what metrics are worth knowing and how to effectively apply them to achieve your goals. What are metrics and […]

SEO-traffic in gambling

Search is one of the highest quality types of traffic. The probability that a user will come in and take an action on an offer page through a search engine is very high, as they are already interested in the product. A well-made landing page is not enough to consistently get traffic – it is […]

Traffic sources: PPC 

Along with ASO and SEO, PPC is also used because it gives quality traffic. In the article we will tell you what PPC is, why it is a top source, pros and cons of using it. And also consider what changes are expected this year. PPC, what is it? PPC (pay per click) is a […]

How to get the most out of networking?

You’ve probably heard of the term networking. When affiliates are asked why they go to conferences, they usually answer “to meet partners and do networking”. Affiliate meetups and conferences are always interesting and informative, but it is not always possible to capitalize on it and find useful contacts. In this article we will tell you […]

How to choose an affiliate program for gambling and betting?

Affiliates are interested in how to choose the best affiliate program/what to pay attention to. Beginners are usually looking for an affiliate network for a more comfortable entry into the industry and to start working with traffic. Experienced webmasters can look for a new affiliate program with more favorable conditions for working with large volumes […]

Secrets of success in affiliate marketing: review of services to simplify webmaster’s work

Unfortunately, pouring traffic without the help of various tools is becoming more difficult: blocks, limits, duration and many more things that a webmaster faces in the process of work. But fortunately, along with the problems, there are also ways to solve them. In this article we will tell you about services that will make it […]

Target Audience in Gambling

When working with any type of advertising it is important to think – “and who is my audience?”. And gambling is no exception. It is commonly believed that the audience of this vertical is only men, with a good level of income. However, this is not quite true. In this article we will understand who […]

Top GEOs in gambling

Every year the gambling industry is growing: the popularity of traffic sources is constantly changing, and webmasters are finding new and more promising GEOs in terms of income and ease of methods of working with traffic. In the article we will analyze which countries continue to be in the top from year to year, and […]

Streaming service “Kick” for the gambling vertical

As many people remember, at the end of 2022, the streaming platform “Twitch” banned the stream of gambling for those who do not have a U.S. license. Stricter rules and increased risks of account ban became the reason to search for a more loyal streaming service. This is what Kick became. In the article we […]

How to make money on gambling during the holidays?

The end of the year is a special time for many people from different countries. New Year and Christmas create an atmosphere of magic and celebration not only for children, but also for adults. In this article we will talk about earning on holidays in the gambling vertical, as well as give advice to affiliates […]

How to increase income in betting?

The betting vertical in affiliate marketing is one of the most profitable verticals. During the Сovid-19, the niche started to decline, but luckily for the dedicated webmasters of this vertical, in 2022, big sport has picked up again, which means that the punters are back. In this article, let’s understand what’s happening with the sports […]

How to start affiliate marketing as a beginner?

Every year the affiliate market expands. People always want to get into money niches, but those who encounter CPA-marketing for the first time, listen to stories about “successful success’ ‘ and puzzle over “from which side to approach? I want to be an affiliate too!”. If you’ve already looked at all the pros and cons […]

How to correctly test creative pairs in arbitrage?

Usually, such information is shared reluctantly, because those who have been in this business for a long time have their own principle of selecting bundles and testing them. You never know which approach will bring a good result. In this article we will talk about how to test a ligament correctly. First of all, let’s […]

Cloaking in CPA-marketing

Let’s talk about an important tool of affiliates – cloaking. Webmasters often use gray and black methods in their work. And all because they bring more profit than those that are legal. In this article we will discuss what cloaking is, what its purpose is, how it works in affiliate marketing and will analyze the […]

Creatives in Gambling: Rules and Ideas

Gambling is a competitive field, and attracting the attention of players is both the most important and the most challenging task. If you have been working with casinos for a while, you are well aware that without high-quality advertising creatives, your advertising campaigns can be unprofitable. In this article, we will explore how to create […]

Success in Gambling: key strategies for the media buyer

Gambling is an industry that attracts millions of players worldwide, offering vast opportunities for media buyers. In this article, we will explore the rules and strategies necessary to achieve success in the world of CPA marketing. Reasons to work with Gambling The gambling market possesses several unique advantages that make it appealing to media buyers. […]

Types of traffic unsuitable for gambling

In the world of online gambling, competition is immense, and many marketers aim to attract players to their platforms using various types of traffic. However, not all types are suitable for the realm of gambling. In this article, we will explore which types of traffic are not recommended for promoting online casinos. Types of gambling […]

How to choose GEO for Gambling Offers

In the world of affiliate marketing, choosing the right offer is crucial for success. When it comes to gambling, it is not only important to choose the right product, but also to understand the target audience based on geography. GEO targeting can become a decisive factor in advertising campaigns, so it’s essential to choose offers […]

What is an affiliate network?

What is CPA Networks (Affiliate networks) The CPA network is a kind of aggregator of affiliate networks that combines various offers in one place. This is a kind of exchange that acts as an intermediary between webmasters (publishers) and advertisers (offers). There are many networks, and each of them offers its own terms of cooperation, […]

Betting offers: how to choose the right one and what to pay attention to in 2023

Betting is an exciting and exciting form of gambling, which is very popular all over the world. Due to its simplicity and the possibility of constantly earning money, betting remains in the ranks despite any obstacles. Bookmakers are constantly looking for new players, which makes betting one of the most popular verticals in affiliate marketing. […]

Gambling offers: how to choose the right one and what to pay attention to in 2023

Offers and payment models in gambling When it comes to gambling, choosing offers and payment models can be a key factor in your success. But what are offers and payment models in gambling, and how can they affect profits? Gambling offers are promotional offers that can be promoted on your website or in any other […]

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