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Events like Euro 2024 are a big deal in the betting vertical. The European Football Championship 2024 started on June 14 in Germany and will last until July 14. It’s time to get involved, affiliates!

In this article we will tell you how to pour in plus on this event, what sources to use, and how to be with creatives.

Euro 2024

From June 14, 24 teams will compete for the title in 10 cities: Berlin, Dortmund, Munich, Cologne, Stuttgart, Hamburg, Leipzig, Frankfurt, Gelsenkirchen, Düsseldorf.

The semifinals will be hosted by Munich and Dortmund. The final will take place at the Olympic Stadium in Berlin, which is the oldest Euro 2024 stadium, where 70,000 people will gather.

The first and second-placed teams, as well as the top four third-placed teams, will advance to the 1/8 finals. A total of 51 matches will be played over 22 game days at Euro 2024.

Target audience

It’s no secret that fans, and in the world of sports, gamblers, are activated during big events.

Among the main factors: 

  1. Increased interest in sports content. Users actively google information about matches, teams and players. Demand for sports news, analytics and entertainment content is skyrocketing. 
  2. Increased social media activity. Fans and everyone who cares about sports share emotions, discuss the match, argue, and support their favorite team. 
  3. Demand for betting. There is a growing desire to bet on your favorite team. Activity on betting sites and betting apps is breaking records.
  4. This is a jackpot for affiliates! You just need to be ready to start in advance.

Traffic sources

To attract your target audience, you need to constantly research the market to determine the most effective and appropriate traffic sources. The most impactful and broadly reaching different age and gender groups include:

  • ASO (App Store Optimization). App optimization helps to attract the target audience. Apps can be enriched with event information or interactive features aimed at the target audience. Special attention should be paid to the description, keywords and visual elements to capture the audience’s attention and stand out from the competition as much as possible. In addition, it is important to consider the cost of attracting installs, as it will be difficult to move up in the rankings without it. 
  • SEO (Search Engine Optimization). With SEO you can attract organic traffic in the long run, just like with ASO. However, the preparation and creation of sites should be started early, trying to get to the top for medium and low frequency queries. For Google, the main focus should be on buying links, while in Yandex, optimization of behavioral factors is still effective. 
  • Advertising in social networks (Facebook*, Instagram*, TikTok). This type of traffic is especially relevant, for example, for Kazakhstan, where Facebook* and Instagram* are popular. With the help of these platforms you can attract quality traffic at an optimal price, but it is critical that creative content attracts the attention of the audience.
  • Push and pop traffic. A relatively easy to learn type of advertising and it is well suited for affiliates due to its low entry threshold, affordable price and simple moderation. For beginners and those who have a limited budget it is better to start with them because of the lower costs.

All of the above channels are effective for attracting quality traffic and generating income. 


Grab attention by featuring famous athletes and emphasizing earning opportunities and bonuses! 

However, it’s important not to forget that even if your audience is passionate about excitement and expectations from the games of their favorite teams, it’s necessary to test and analyze users’ reactions to your creative solutions. This way, you will be able to identify the best options and use them effectively. 

Even simple creative ideas can capture the attention of your target audience. Remember that creo should be easy to perceive and motivate to action, so avoid excessive information and unnecessary elements. 

The main rule when creating creative is to focus on the audience, ensuring that the information is quickly digestible and memorable.

Use national pride to your advantage. Since the event takes place in Germany, target the German audience and hint at the upcoming victory. 

Emphasize that true fans know who the winner will be. While the idea may seem old, everyone wants to show their cleverness, especially if they are loyal fans. 

Use unique wording, such as “only you know the winner,” and supplement it with other techniques to double the effect.

Involve memes, as humor can appeal to a wide audience and show your company as an experienced player in the field. You can create your own memes or find inspiration from themed chat rooms and groups to make your ads more appealing and natural. 

Distribute expert predictions as people appreciate statistics, facts and the experience of those who understand the industry, especially sports. This is especially important for betting users who seek accurate predictions and in-depth knowledge.

When it comes to landing pages, there are three key factors – simplicity, high speed and localization. It’s important to make sure your landing page runs like clockwork. 

In terms of simplicity, there should be a registration form with a couple of fields, users don’t stay long on a landing page with a lot of information to fill out. And using the national flag and all available payment methods, they should be the most common in the country.

What can be used?

  1. Spy services

Examples of competitors’ creatives can be looked up with the help of spy-services. Experienced affiliates use spy services to analyze competitors’ advertising campaigns and find new ideas. As for the cost, there are other both free and paid services on the market, with an average monthly subscription in the neighborhood of $40-$50.

  1. Designers

In a situation where you need to create a unique and attractive creative, you can use the services of a designer. The cost depends on the complexity and deadlines.

  1. On your own

If you are somehow friendly with graphic editors, then you can already make a creo on your own. Watch training videos on the Internet (there are a lot of them), and in half an hour you will have on your screen a ready-made creative for work. And in general, this skill will be very useful to you in the work of an affiliate.


Euro 2020 is a golden opportunity for affiliates, which occurs only once every four years.

At this time, there is a significant increase in interest and attention to the competition, even among those who are not soccer fans. It is the perfect time to attract new participants. 

It is important to keep a close eye on events and react quickly to unexpected changes that may occur during the championship. In this way, you can optimize costs and increase profits in the end. 

We wish you good luck!


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