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Betting is an exciting and exciting form of gambling, which is very popular all over the world. Due to its simplicity and the possibility of constantly earning money, betting remains in the ranks despite any obstacles. Bookmakers are constantly looking for new players, which makes betting one of the most popular verticals in affiliate marketing.

Before pouring on betting, we recommend studying all the features of working with this vertical.

Offers and payment models in betting

Offers and payment models in betting may vary depending on the offer. Let’s consider the most common payment models in betting:

CPA (Cost Per Action) – payment for registration and deposit. This is a payment model in which the advertiser pays for a certain action performed by the user after clicking on the advertising link. In betting, CPA actions can be paid for, for example, by registering a user on the bookmaker’s website, making the first deposit to a gaming account, or fulfilling other specified conditions.

RevShare (Revenue Share) is a payment model in which the webmaster receives a percentage of the bookmaker’s earnings.

Hybrid is a betting payment model that combines elements of RevShare and CPA. That is, the advertiser receives a certain percentage of the bookmaker’s revenue received from customers attracted by the advertiser, as well as a fixed payment for a certain user action.

There are offers with registration fee (CPL) and application installation fee (CPI), but these payment models are rarely used.

What is betting?

Betting is a form of gambling associated with predicting the results of sports events and betting on their outcomes. Both professional players and amateurs participate in betting, who place bets on the victory of a particular athlete, team, exact score and other options for the outcome of sporting events.

Betting is one of the most popular types of gambling in the world. Online bets are placed on a wide range of sporting events, including football, basketball, tennis, boxing, racing and other sports.

Where to start? 

Pouring traffic on betting offers can be a difficult task for beginners in affiliate marketing. But there are a few points, having studied which, you can start making money on betting. About everything in order. 

On whom to pour?

Betting is based on the analysis and study of events, the form of teams and players, as well as other factors that may affect the outcome of the match. Understanding the target audience is very important here. 

Target audience and GEO

The target audience of betting can be diverse, but usually these are people who are interested in sports and are willing to bet on its outcomes. The main target audience includes men aged 18 to 45 who are interested in sports and have some knowledge in this field. These are people who follow the news of sports events, know the history of teams and players, and also have skills in analyzing matches and statistics. By the way, do not forget esports, one of the betting trends popular among young people aged 20 years and older.

Target audience can also include people who are looking for additional income using their knowledge in the field of sports and analytical abilities. It is important to note that the target audience of betting may differ depending on the geographical location. Sport occupies a special place in the culture of the population. For example, American football, hockey and baseball are more popular in the USA and Canada, while football and basketball are the most popular in Europe and Asia. The favorite and most popular sport in India is cricket. 

Classification of offers

Betting offers can be divided into two main categories.

The first category is official bookmakers that have a license to conduct sports betting. Such offices may have a license not only in the country where bets are accepted, but also in other regions. In Russia, you can also find bookmakers with a gaming license, but the choice will depend on the geographical location.

The second category is unofficial bookmakers that do not have documents or licenses. Such offices often do not have a stable website, their sites can often be blocked, and gambling activities are carried out through mirrors.

In addition to the categories of bookmakers, an important aspect of working with the betting vertical is the type of traffic attracted, which directly depends on the source.

In addition, betting offers can be classified according to the conditions of their receipt and use, for example, by the minimum deposit amount, by the validity period, according to the rules of wagering bonuses.

Where to pour traffic from?

There are many traffic sources that can be used to promote offers in betting. Some of them may be more effective than others. Let’s analyze the most relevant:

ASO (App Store Optimization) is the process of optimizing a mobile application in an app store (for example, the App Store or Google Play), which is aimed at increasing its awareness and attracting more users. ASO is an effective tool for attracting traffic in betting, especially if you offer a mobile betting application.

SEO (Search Engine Optimization) is the process of optimizing a website to improve its position in search results for certain keywords and phrases. In betting, SEO can be an effective tool to attract traffic to a website and increase conversions.

PPC (Pay-Per-Click) is a form of online advertising in which the advertiser pays only for each click on his advertisement. In betting, PPC can be an effective tool to attract traffic to a website and increase conversions.

UAC (Universal App Campaigns) is an advertising tool provided by Google that allows you to advertise your mobile app on various Google platforms, including Google Play, YouTube, AdMob and others. In betting, UAC can be an effective tool to attract traffic to your mobile betting app.

Push notifications are messages that can be sent to users on their devices, such as smartphones or computers, through an application or website. In betting, push notifications can be an effective way to communicate with users and increase their participation in betting.

Capper traffic is traffic that is generated by cappers, i.e. people who give forecasts for sports events and betting recommendations. Cappers can work both on the official websites of bookmakers, and on their personal resources, social networks and messengers. 

How to choose an offer?

The right choice of an offer plays an important role for the successful promotion and monetization of traffic. Partner networks can help in the selection of an offer. 

Affiliate networks are platforms that connect advertisers and webmasters to promote products or services. They provide advertisers with access to a wide range of offers from various advertisers, and websites with the opportunity to monetize their traffic by promoting offers on their resources. 

Advertisers can choose offers according to the interests and needs of their target audience and use partner networks to promote their products or services. Webmasters can choose the offers that are most suitable for their traffic. Affiliate network can also provide advertisers and webmasters with statistics, analytics tools for tracking and optimizing campaigns.

Advantages of using affiliate networks:

 1. A wide range of offers – partner networks provide access to a wide range of offers from a variety of advertisers.

 2. Convenience and ease of use – partner networks provide convenient tools for searching and selecting offers, as well as easily integrate with various platforms. 

3. Technical support – As a rule, PP provides 24/7 technical support for advertisers and webmasters.

4. Analytics Tools – Partner networks provide statistics and analytics tools for tracking and optimizing campaigns.

However, when choosing an affiliate network, it is necessary to take into account such factors as the reputation of the network, the quality of offers, the level of payments, the quality of traffic and others. 

In general, choosing the right offer in betting can significantly affect the success of your campaign and lead to an increase in revenue. You should not choose offers only based on potential profits, you need to take into account the interests and needs of your target audience and other factors that may affect the results of your campaign.


Betting is a form of gambling that provides an opportunity to place bets on sports events and other entertainment events, which allows users to have fun and earn money.

However, the competition in the betting market is quite high, so it is necessary to choose the right offers and partner networks to monetize traffic. It is important to take into account the interests and needs of your target audience, as well as use analytics tools to optimize campaigns.

In addition, it is necessary to monitor changes in the legislation and rules of advertising platforms in order to avoid problems with compliance with the rules and negative consequences for your business.

In general, betting is a promising segment in affiliate marketing. However, it is necessary to take into account risks and monitor changes in the market in order to successfully monetize traffic and achieve your goals.


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