In recent years, TikTok has become one of the fastest growing social networks in the world, and 2024 is no exception. With over 1.5 billion active users worldwide, TikTok offers unique opportunities for traffic affiliates looking to increase their conversions.
In this article, we’ll look at how to use TikTok for affiliate marketing, analyze statistics, new trends and audiences, and provide tips on how to attract traffic and increase conversions.
TikTok statistics
As of 2024, TikTok continues to show impressive results:
- Audience: Over 1.5 billion active users, of which 60% are young people between the ages of 16 and 24. However, the platform is also attracting older users, which opens up new opportunities for affiliate marketing.
- Time on the platform: According to research, users spend an average of 52 minutes per day on TikTok, which is significantly more than on other social networks.
- Engagement rates: TikTok shows high engagement rates, with over 15% of users actively interacting with content.
- Advertising Spend: Advertising spend on TikTok grew by 30% in 2024, indicating growing interest from brands and affiliates.
Indonesia ranks No. 1 on the list of countries with the largest TikTok audience (157.6 million). The US is second with 120.5 million users, followed by Brazil with 105.2 million.
TikTok audience
TikTok’s audience is diverse and includes users of different ages, interests and cultures. However, the bulk of users are still concentrated in the youth category.
The main audience of TikTok is young people between the ages of 16 and 24. According to Statista data for July 2024, the bulk of TikTok users are in the age category of 18 to 24 years old (15.9% of women and 18.9% of men) and 25 to 34 years old (14.9% of women and 19.1% of men). At the same time, the number of users over the age of 35 among both men and women fell below 10%.
TikTok’s audience is interested in a variety of topics such as fashion, beauty, fitness, travel and technology, creating opportunities for niche affiliate marketing. TikTok ranks second among social networks after Instagram as a popular shopping platform among Generation Z users. 63% of this age group make purchases through TikTok, while less than half of millennials (49%), Generation X (35%) and boomers (23%) use the platform for social commerce.
New TikTok trends for 2024
For 2024, content on TikTok has become more diverse. Users prefer short, dynamic videos that convey information quickly. Long video formats have also started gaining popularity, but with the mandatory component of storytelling.
A major trend in recent years is that consumers are increasingly willing to pay for the absence of advertising. This can be seen in both the increase in YouTube Premium and Spotify subscriptions and the rise in the use of ad blockers. For affiliates, especially Tier-1 affiliates, this is an important signal of the need to adopt more native ad formats. In this context, TikTok is a good platform because it is easier to adapt content to native advertising.
Today’s users value authenticity and transparency. Brands that show their true selves and communicate openly with their audience gain more trust and engagement.
Augmented and virtual reality technologies are becoming more accessible. Brands can use AR filters and VR experiences to create interactive content that will grab users’ attention and increase engagement.
How to pour traffic through TikTok to attract conversions
- Creating quality content
Quality content is a key factor for successful affiliate marketing on TikTok. Create unique, interesting and informative videos that will attract users’ attention. Use creative ideas to stand out among your competitors.
- Use hashtags
Hashtags help users find content based on their interests. Use popular and relevant hashtags to increase the reach of your content. However, remember to balance between popular and niche hashtags to reach the most targeted audience possible.
- Collaborations with Influencers
Collaborating with popular Influencers can greatly increase the reach and credibility of your content. Choose influencers whose audience matches your target group and create collaborations that will appeal to users.
- Launch advertising campaigns
TikTok offers a variety of advertising formats including In-Feed Ads, TopView and Branded Hashtag Challenges. Use these formats to promote your products and services. Launch ad campaigns with clear goals and track their effectiveness.
- Analysis and optimization
Analyze the results of your advertising campaigns on a regular basis. Use TikTok Analytics to track engagement, reach and conversions. Optimize your strategies based on the data to improve results.
- Create calls to action
Don’t forget about calls to action (CTAs) in your videos.Clearly state exactly what you want users to do – whether it’s click through to the site, sign up for an account, or purchase a product.Effective CTAs will help increase conversions.
- Test different formats
Don’t be afraid to experiment with different content formats.Test different video styles, hashtags, and ad formats to determine what works best for your audience.
Conclusion
TikTok continues to be one of the most promising platforms for affiliate marketing traffic. With a growing audience, new trends and opportunities, affiliates can use TikTok to achieve high conversions in 2025. Creating quality content, collaborating with Influencers, and utilizing the platform’s advertising capabilities will help you capture users’ attention and increase your revenue. Success on TikTok requires creativity, analysis and constant optimization, but with the right approach you can achieve significant results.
