Chatbots are an important and used tool in many areas of business, and affiliate marketing is no exception. They help support staff to be in touch around the clock, and sales managers can automate their processes by entrusting them to a virtual assistant. But chatbots are useful not only in business in general, but also in narrower areas, such as promotion of offers, creation of bundles, optimization of advertising mailings, customer retention and more.
In this article, we will look into the functionality of bots and find out how they can make the work of affiliates easier.
Chatbots and affiliate marketing
If you take this issue seriously, chatbots may well maintain working relationships for a year or more. The main thing is not to lose those connections during that time.
If you consider the short term, chatbots become a better option compared to mobile apps that face moderation issues and the risk of being blocked in stores. If the app is blocked, you have to re-develop the creative, the app itself and go through all the complexities of moderation and promotion again. Chatbots, on the other hand, can work on different platforms, most often they are used in messengers such as Telegram. These platforms don’t impose as strict restrictions as app stores, which is a significant advantage for affiliates.
Another plus of chatbots is that most users are already actively using messengers and social networks, eliminating the need to convince them to install a new app. This is often a problem for affiliates who need to explain to people why they should download and install an app.
Chatbots for sales leads
Chat bots can be a great tool for affiliates, allowing them to build effective working connections. They can be used to create and test different hypotheses, customizing response templates and bot behavior in the builder. This allows you to use different approaches to attract customers while maintaining high quality traffic as bots interact with real customers.
Two types of bots are best suited for creating bundles: button bots and smart bots that can perceive natural language.
Types of chatbots:
- Button bots;
- Smart ones with advanced natural language processing features;
- Voice bots that can communicate with users.
Smart bots
In terms of affiliate marketing, the greatest benefit comes from smart bots that can engage in text dialog with customers, answer questions, give advice, and mimic human communication through integration with AI and language models. They can be used to natively promote offers via upsell or cross-sell, as well as unobtrusively inform customers about discounts and new products. They are more flexible and can adapt to changing conversation conditions. Such bots also promote customer retention by automating personalized mailings, collecting feedback to improve products, and bringing customers back through promotions and bonuses.
Button bots
Unlike smart bots, button bots have limited communication capabilities.They act according to a predefined script with fixed questions and answers.If a customer asks a question outside the scope of the program, the bot will not be able to recognize and answer it.Therefore, button bots are better suited to perform specific tasks according to a strict plan, such as informing about discounts, announcing new products or answering frequently asked questions.They can attract new users and inform about various promotions, but will not be able to retain the customer if he is not interested in further interaction.
Voice bots
As for voice bots, their most effective application in affiliate marketing is customer support. They can accept requests around the clock and answer common questions. In case of complicated situations, the user will still have to wait for the manager’s help.
Substitution of arbitrage tools
In their work, affiliates use different services to generate creatives or write texts. Chatbots can also help in creating promotional materials:
- Creatives bots
- Creating an image in a specific design;
- Editing an existing image;
- Creating animations;
- Coming up with content ideas.
@bebot is a versatile bot with different functionality.
Bots for texts
Texting skills are one of the main strengths of chat bots. They can:
- Generate full-fledged posts and texts;
- Create a content plan;
- Come up with topics for articles;
- Come up with headlines/slogans/titles.
As a rule, such chatbots are integrated with a neural network, that is, all the functionality of artificial intelligence is presented in a more user-friendly format.
@smmgenabot – a ChatGPT-based bot, a universal assistant that helps to pick a post idea or edit images.
Video editing bots
If your creative is a video that should be perceived by search engines as unique, you can:
- Either make this unique video (= spend time, nerves, money);
- or take a ready-made video and unique it (which we advise you to do).
Special editing software and chatbots will help with the uniqueization. Among the functionalities:
- Trim the video;
- Add text/watermark;
- Change the color scheme;
- Increase contrast or blur.
In general, add small and almost imperceptible touches that make the video unique to search algorithms.
Watermark bot – put a graphic or text watermark on an image or video.
The @BigVoicy bot helps to give voice to texts for creatives.
Bots for receiving SMS
These assistants automate the processes of receiving and sending messages, which simplifies interaction with users and increases work efficiency. Bots send SMS from virtual numbers to real ones, which users specify when registering on the company’s website, placing an order or consulting. This function is convenient for informing about promotions and collecting feedback. In the bot you can set up filters for sent and received messages. They are also easily integrated with CRM-systems and other messengers.
Sms Bomber by SBN is a sms bomber in Telegram, through which you can flood any phone number.
Bots for creating temporary emails
These bots are useful for affiliates who often register on various sites and platforms. For example, such bots for Telegram automatically create email addresses, receive sent emails and display them in the messenger, eliminating the need to go to other services. Advantages of such bots:
- Preserve the anonymity of the user, as no real information is used when creating an email;
- Simplify the process of registration and monitoring of received emails by providing access to data via Telegram;
- Allow registration on low-security sites, reducing the risk of personal information leakage;
- Provide the ability to create multiple email addresses without unnecessary questions from tech support of Yandex, Mail.ru, Gmail and others.
Bot @Temp Mail – generates a temporary address for you. You can receive mail notifications directly in Telegram or view emails in the web interface.
Bots for working with domains
Affiliates often work with a variety of offers, including creating lendings and full sites to run ads. These chatbots can be used to quickly register new domains, manage DNS records, set up redirects, and receive notifications when registrations expire. In addition, they allow you to change owner and contact information, which makes working with domains more convenient and automated. If you’re building a website for the long term, it’s worth exploring your domain choice. However, for temporary landings, such a bot will be very useful.
@Whois-bot – allows you to check the status of a domain and get information in the Whois service via the Telegram messenger interface.
Bots for analyzing data
Affiliates usually have detailed advertising statistics in their personal accounts or use additional trackers to track and optimize campaigns. There are also chatbots that can automatically collect and analyze data, check necessary metrics and provide real-time reports. While the functionality of such bots may be limited compared to advanced trackers like Keitaro, they can be a good alternative if you don’t want to pay for a subscription to the service and don’t need detailed monitoring.
@combot is a bot designed to analyze and record activity in group chats.
Bots for mailings
Chat bots can help automate personalized mailings. You upload a script and templates, and then they take care of the timing and regularity of sending on their own.
Types of mailings:
- Informational (with general product information);
- Promotional (about promotions, bonuses, discounts and special offers);
- Triggered (messages in response to user actions, e.g. registration or subscription).
@SendPulse The service sends messages in Telegram, Facebook* (*product of Meta, which is recognized as an extremist organization in Russia), VKontakte, as well as by e-mail and SMS.
Conclusion
Chat bots are assistants that automate many routine processes, optimizing the solution of various tasks and making the launch of advertising more efficient in terms of time and money. There are many types of bots with different functions designed to achieve different goals. The main advantage is that they can run on any platform and you don’t have to worry about moderation or blocking to run them, as is the case with apps.
We wish you good luck with your bays!
