In recent years, more and more affiliates are paying attention to ASO (App Store Optimization) as one of the most effective sources of traffic. ASO is the optimization of apps to achieve higher positions in app stores such as Apple App Store and Google Play. In this article, we will take a detailed look at what ASO is, what verticals utilize this traffic source, its pros and cons, and tips on how to work with ASO.
What is ASO?
ASO (App Store Optimization) is a set of strategies and techniques aimed at optimizing mobile apps to increase their visibility in app stores and increase the number of downloads. ASO includes many aspects such as choosing keywords, creating attractive icons and screenshots, writing a quality description and getting positive reviews. As a result of optimization, the app makes it to the top of the app store search, in the recommendation section.
The main goal of ASO is to make the app more visible to users, which leads to increased traffic and, consequently, increased revenue. Unlike traditional online marketing, ASO focuses on mobile users, making it especially relevant in an era of increasing mobile device usage.
Verticals in which ASO is used
ASO can be applied in a variety of verticals including, but not limited to:
- Gaming industry. The mobile gaming industry is growing rapidly and the user lifecycle is shortening, which requires attracting more and more paying customers.
- Dating sites. Dating apps are popular among Tier-1 men. There are many such apps available, making affiliates’ work in this area quite competitive.
- Gambling. Most of the successful arbitrage cases with ASO are centered on this niche.
Pros of ASO
- High quality traffic
One of the main advantages of ASO is that it attracts high quality traffic. Users who find your app through app stores are often already interested in your offer, which increases the likelihood of conversion and retention.
- Long-term results
ASO is an investment in long-term results. Unlike paid traffic, which stops delivering results as soon as you stop advertising, ASO can provide a steady stream of downloads and users over the long term.
- Low Costs
ASO requires lower costs compared to other traffic sources such as contextual advertising or social media. App optimization can be done at minimal cost, especially if you have the necessary skills.
- Brand Enhancement
Optimizing your app in app stores helps improve your brand image. High positions in search results and positive reviews create trust among users.
- Competition
Many affiliates and app developers have not yet fully realized the importance of ASO, which creates opportunities for those who are willing to invest time and effort in optimization.
Minuses of ASO
- Long process
ASO takes time to achieve visible results. Optimization can take months before you start seeing an increase in downloads and users.
- Competition
While ASO is not yet as popular as other traffic sources, competition in some verticals can be high. You’ll need to stand out among many other apps to get the attention of users.
- Algorithm Changes
App store algorithms are constantly changing, which can affect your visibility and position. You’ll need to keep up with updates and adapt your strategy.
- Limited features
ASO is limited to app stores only. If your app doesn’t rank in the top results, you could lose a significant amount of potential traffic.
Tips for working with ASO
1. Research keywords
Keywords are the backbone of ASO. Conduct research to determine which keywords are most relevant to your app. Use tools like App Annie or Sensor Tower to find popular keywords and phrases that can attract users.
2. Optimize the title and description
The title of your app should be attractive and keyword-rich. The description should be informative and clear, highlighting the main features and benefits of your app. Remember to use keywords, but avoid excessive filler.
3. Create attractive icons and screenshots
The app icon and screenshots play an important role in attracting users. Create a unique icon that will stand out among your competitors and use quality screenshots to show the functionality of your app.
4. Work with reviews and ratings
Positive reviews and high ratings can greatly increase your app’s visibility. Encourage users to leave reviews and respond to them to create positive interactions. Resolve user issues and incorporate their feedback to improve your app.
5. Analyze competitors
Study the competing apps in your vertical. Pay attention to their keywords, descriptions, icons, and marketing strategies. This will help you find ideas to improve your app and stand out from the competition.
6. Constantly update your app
Regular updates help improve your app’s functionality and keep users interested. Each update is an opportunity to optimize your ASO, so use it to make changes to your description, keywords, and other elements.
7. Utilize social media
Social media can help you attract more users to your app. Create pages on popular social networks and share news, updates, and promotions to draw attention to your app.
8. Test and adapt
ASO is an ongoing process. Conduct A/B testing of different elements of your app such as icons, descriptions, and keywords. Analyze the results and adapt your strategy based on the findings.
Conclusion
ASO is one of the best traffic sources for affiliates, providing high quality users and long-term results. Despite some drawbacks such as a long process and competition, proper optimization can lead to a significant increase in downloads and revenue.
By following the above tips and constantly adapting your strategy, you can effectively utilize ASO to achieve success in affiliate marketing traffic. In today’s world where mobile apps are becoming increasingly popular, ASO is an essential tool for any affiliate looking to succeed.
