Sooner or later many affiliates have a question: to work with an affiliate program or directly with an advertiser. The decision made will depend on the risks and net profit that can be gained from affiliate marketing. In the article we will talk about who is better to cooperate with, we will tell you about the nuances of working with all parties, pros and cons.
Direct advertiser
An advertiser is a legal entity or individual interested in attracting new users and customers by distributing advertisements about the company and its products on the Internet.
The advertiser makes an offer, which describes the company and the product or service, wishes and requirements for the quality of traffic, and gives advertising materials.
In this section we will understand who is an advertiser in affiliate marketing and what are the pros and cons of working directly with an advertiser.
Let’s understand the nuances of working with an advertiser directly.
Advantages of working directly with an advertiser
Cooperation with the advertiser directly allows you to make a deal on individual terms, for example, pour traffic for his budget and earn a set percentage. The speed of informing is higher than when working with an affiliate program, because the information on changes in the work or in the terms of the offer immediately reaches from the advertiser to the affiliate.
Well, and an important point is that you do not have to give interest to intermediaries in the form of affiliate networks.
Often the direct advertiser has a shorter hold period, because the traffic is checked by him. Many affiliate networks have their own departments to check some of the quality of traffic before “passing” this traffic to the advertiser, as a rule, it takes 7-14 days.
Disadvantages of working directly with an advertiser
Among the disadvantages of working directly with an advertiser is the lack of payment guarantees. Due to the fact that there is no prepayment system – there is a chance that the advertiser will not pay you. There are also no guarantees on the technical part, and technical hiccups on the part of the advertiser, in turn, affect traffic and reduce conversions;
A big disadvantage for most affiliates is the lack of customer support, especially for newbies. When working directly with an advertiser, there is no intermediary, and the affiliate makes his own decisions and monitors all business processes.
As a result:
+ Higher profits;
+ Customized conditions;
+ Lower competition;
+ Bindings live longer;
– Shave;
– Incompetence;
– Lack of warranties;
– No customer service.
Affiliate program
Affiliate network is a commercial platform that contains advertising offers and acts as an intermediary between webmasters and advertisers. CPA-network is an independent service and receives a set amount (%) from the placement of the offer.
In this section we will consider the characterization of the advantages and disadvantages of working with affiliates.
Advantages of working with an affiliate program
Pluses, of course, more than minuses and the main one is a guarantee, in the presence of which, you will not be cheated with payment. Some CPA-networks work on the prepayment system, that is, the advertiser makes money to the affiliate account in advance. And this is a guarantee that you will be paid for your work (provided that the traffic is normal).
Another advantage is that the affiliate network takes responsibility and acts as a 3rd party. For example, the advertiser has problems that can affect the reputation of the webmaster or interfere with the work, then the affiliate network transfers the traffic to another partner.
Also affiliate network analyzes advertisers and selects relevant options for each of them to receive traffic and offers relevant sources, taking into account GEO. This gives affiliates the opportunity to work with offers with high conversion rates. High bids are also an advantage of CPA networks. They analyze the affiliate, and, already based on his skills and reputation, offers high rates. And by the way, an unobvious plus, the abundance of offers)
And of course, support service. In an affiliate network an affiliate manager is provided to the affiliate, who can help to choose an offer, give recommendations on the choice of GEO and offer individual terms of cooperation and in general, answer various questions.
Disadvantages of working with an affiliate network
High competition, especially if the CPA-network offers favorable conditions, there will always be enough and even a lot of competitors queuing up for good offers.
You keep a percentage. As stated earlier, the affiliate network serves as an intermediary between the advertiser and affiliate and receives a percentage depending on the offer.
Frequent checking of traffic (hold) is also a cause of dissatisfaction. In some cases, the affiliate network may take your traffic for verification, which takes time, and then give the traffic to the advertiser for verification.
Working with an affiliate program is more profitable for everyone: for you it is a guarantor of payment and quality. CPA#1 affiliate network is an international CPA network with exclusive offers in the gambling and betting verticals.
CPA#1 is –
- 1600+ offers on CPI/CPA/CPL/Revshare models;
- GEO – all over the world;
- Telegram-bot with analytics;
- Free applications;
- Referral program up to 3%;
- Weekly payments;
- Support 24/7.
Our webmasters get access to private offers, boost rates, early payouts, regular promotions and, of course, generous bonuses from CPA#1!
Conclusion
In most cases, working with an affiliate program is more profitable and enjoyable for a webmaster, especially if you have not 5-7 years of experience in affiliate marketing. Choosing where to pour traffic, you should pay attention not only to the rates and financial conditions (although this is an important point), but also to the prospect, convenience of work, support, because they do not less affect the profit webmaster.
We wish you a great conversion and profit!
