ROIs of 40%, 80%, and even 300% are common figures for those who attract gambling traffic through apps. PWA apps have long been a convenient way to spill into gambling for anyone starting their affiliate career. But one app to work will not be enough, you need to choose a GEO and calculate your budget wisely.
In this article we will tell you about PWA-priles, how beginners can work with them and what tools are needed for shedding.
What is PWA?
PWA (Progressive Web Application) is a technology that allows you to install a website (advertiser’s offer) on your smartphone as an application from Google Play. In affiliate marketing, PWA applications serve as an alternative to webview applications for Android. In essence, a PWA-application is a web page that mimics the appearance of an application from Google Play, but with a different domain name.
Once installed, a PWA app looks like a real Google Play app, but the advertiser’s offer opens as a page in a browser rather than a mobile app. The advantages of PWA apps include:
- No need to upload to Google Play and go through a moderation process. All webview apps for Android require uploading to the store and can wait three days to a week for review, with no guarantee of approval. In contrast, PWA apps can be published immediately after creation.
- Bright and stylish designs with gambling and betting elements are available. In webview apps, the use of aggressive gambling-themed designs is strictly prohibited by app store policy, whereas in PWAs there are no restrictions on creativity.
- PWA apps do not get tagged or blocked by sources. If a source decides to ban your activity, don’t be too upset – this only affects the domain, and the PWA itself will remain operational. It only takes a minute to create a new domain for a PWA.
- You can edit the PWA in real time. You can make changes to the design even when traffic is active, and they will update instantly after saving.
- You can easily duplicate applications. If you find a successful combination that converts well, simply copy the PWA and increase traffic.
- No need to share advertising accounts. PWA apps don’t need to be manually or automatically unshared, making the process much easier.
GEO and traffic sources
Beginners are better off starting with Tier-3 countries like Zambia or Bangladesh. These regions have a lot of cheap traffic that has not yet been depleted by promotional offers. Also, for people in poor countries, gambling can be an affordable way to improve their financial situation and secure their future. Therefore, these regions are much better suited than Tier-1 or Tier-2 to start a PWA.
The main source of traffic for PWA gambling apps is Facebook*. There are two reasons for this:
- First, users in our selected countries are actively using Facebook*;
- Second, in Bangladesh and Zambia, a significant proportion of the population is registered on this social network, making it optimal for audience engagement. The platform also provides tools to optimize advertising campaigns. Experienced marketers install Meta Pixel to analyze traffic. The pixel learns by collecting user data and helps algorithms find the right leads for an offer. To speed up the learning of the pixel, professionals set it up to optimize for purchases. In our case, purchases are user deposits in the app. After analyzing at least a dozen purchases, the cost of attracting a deposit can decrease by 1.5-2 times compared to the initial price.
To set up Meta Pixel correctly, you need to go to the Facebook Ads* advertising cabinet, go through a lot of settings and set the necessary parameters.
Budgets
To find one plus bundle in practice, you need to test at least 5 different countries. Based on this we will calculate the budget required for the start.
When testing bundles on PWA, the main expenses will be spent on:
- PWA applications;
- Creatives;
- Facebook traffic*.
Bangladesh
The Digital 2024 report states that the country has a low internet speed of 23 Mbytes/sec. PWAs weigh up to 1-2 MB, and therefore anyone can download an app to their phone. The average rate for FTD in this GEO is $15.
38% of the country’s population used Facebook* in July 2024, predominantly males between the ages of 18 and 24.
It will cost about $600-800 for tests in this GEO, and that’s enough to understand the effectiveness of the bundle.
Zambia
According to statistics, the average connection speed is no more than 24 Mbytes/sec, but this is 65% more than in 2023. You can get $7-8 dollars for your first deposit. Facebook* is accessed by more than 62% of Zambians. It will cost about $200-300 for the first tests.
To summarize, to start working with Africa via PWA and to conduct relevant tests, you need to have about $1,300-1,600 in your pocket. You can allocate as much money for scaling the bundle as your budget allows.
Conclusion
PWA-applications are perfect for beginners in gambling. They can be created independently, using creatives from spays or template libraries, and domains can be purchased directly in the personal cabinet. This way, the bayer can focus on the most important thing – analyzing traffic quality and scaling the bundle.
*Related to Meta, the activities of which are prohibited on the territory of the Russian Federation.
